Researching Trademark & Unfair Competition Law: Introduction

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BLS patrons have "unlimited access" to this updated, concise digital book. The book description states this overview discusses: "The nature of a trademark; Trademark distinction requirements; Trademark registration; How to use a trademark; Trademarks as property; and Trademark infringement."

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According to the publisher's website, this book "covers established precedent and Section 43(a) false advertising case law, including key decisions where courts have developed essential analytical tools to flesh out sparse statutory language."

In the SARA catalog record for this ebook, click: ACCESS ONLINE VERSION - (EBC). Multiple copies are available. First-time use of the EBC platform requires BLS patrons to click: Create Account. Accessible on campus or off campus if using a web browser that communicates with the BLS proxy server.
Chapter 3 discusses use of the Lanham Act to combat grey and counterfeit goods.

In the SARA catalog record for this ebook, click: ACCESS ONLINE VERSION - (EBC). Multiple copies are available. First-time use of the EBC platform requires BLS patrons to click: Create Account. Accessible on campus or off campus if using a web browser that communicates with the BLS proxy server.
This book includes: Chapter 2. What Is a Brand and Why Protect It?; Chapter 3. Problems Caused by Counterfeit and Grey Market Goods; Chapter 4. Incidents of Counterfeiting and Grey Marketing in Various Industries; Chapter 6. Trademark Infringement: Diminishing the Value of Brand Equity; Chapter 7. International Trade Commission and U.S. Customs and Border Protection, the Lanham Act and the Tariff Act; Chapter 9. New Technologies and Alternative Methods to Combat Counterfeiting and Grey Market: and Chapter 10. International Remedies.

This practitioner-oriented book focuses on surveys in current litigation involving trademarks and deceptive advertising.

Chapter 5 discusses the significance of trademarks in fashion and highlights key legal issues and cases. Chapter 7 discusses counterfeiting and gray market goods.
Note: BLS Library is tracking future availability of 2nd ed., forthcoming in Feb. 2025.

In the SARA catalog record for this ebook, click: ACCESS ONLINE VERSION - (EBC). One copy available. First-time use of the EBC platform requires BLS patrons to click: Create Account. Accessible on campus or off campus if using a web browser that communicates with the BLS proxy server.
Chapter 3 (US IP Law: Vibrant Industry with Little Legal Protection?) discusses U.S. trademark and trade dress laws. Chapter 4 (European Design Rights: The Perfect Solution?) discusses design rights and EU trademark law.